Women’s Wear Daily
04.21.2014
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fashion-scoops

Who's Headed to Halston?... Bernard Arnault Inspires Soulja Boy...

Could Halston be prepping for a reboot with BCBG Max Azria Group veterans steering the ship?

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HEADED TO HALSTON?: Could Halston be prepping for a reboot with BCBG Max Azria Group veterans steering the ship? Reports are swirling that Halston parent Hilco Consumer Capital LLC is close to naming BCBG Max Azria president Ben Malka as head of Halston Heritage, and Malka might already have his creative director lined up. Marie Mazelis, creative director of the Hervé Léger and Max Azria lines, has revealed plans to exit BCBG Max Azria Group, where she has worked for more than a decade and has been reporting to chief creative officer Lubov Azria. Reached at her BCBG office, Mazelis declined to comment on her next move. “I haven’t made a final decision yet,” she said.

Lalena Luba, a group spokeswoman, said. “We wish Marie all the best in her endeavors.” As for Hervé Léger and Max Azria lines, she added, “Lubov Azria will continue to oversee all brands.” Hervé Léger will still hold its spring 2012 runway show in September as planned, but the future of the Max Azria line is less certain.

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