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J.C. Penney, Cosmopolitan Magazine Team Up

Staffers at Hearst’s racier monthly are whipping up bags, lingerie, jewelry and accessories for a fall launch.

HAVE ANOTHER COSMO: Apparently, Ron Johnson’s plans to dress up J.C. Penney Co. Inc. include a major product launch with Cosmopolitan magazine. Staffers at Hearst’s racier monthly are whipping up bags, lingerie, jewelry and accessories for a fall launch at Penney’s. The magazine’s fashion director, Michelle McCool, has been spotted in the Dallas-Fort Worth International Airport, en route to the chain’s corporate headquarters in Plano, Tex. She and other staffers are busy guiding the design of the line, according to a few individuals familiar with the project. Penney’s executives did not respond to requests for comment. Hearst declined comment other than to confirm a fall launch is planned.

Developing TV content that features the new Cosmo-branded products for the new YouTube channel “Hello Style” is also said to be part of the plans.