Women’s Wear Daily
04.20.2014
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fashion-scoops

Agency Hatches Shoppable Magazine

With the official release of her latest book “The Style Mentors” set for Nov. 1, Elyssa Dimant has no shortage of things to do.

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HATCHING FASHION: With the official release of her latest book “The Style Mentors” set for Nov. 1, Elyssa Dimant has no shortage of things to do. And yet Tuesday she helped launch Hatch magazine [set up as a tablet app.] As head of content at The Science Project, she edited the magazine that is fully shoppable for readers. (The Science Project, a digital agency that specializes in e-commerce and retail digital installation, created Lady Gaga’s tweet-powered windows at Barneys New York.)

But back to the book. Francisco Costa, Harold Koda, and Lori Goldstein have given the Harper Collins tome their seal of approval. But Dimant hopes readers will reap the rewards. “The Style Mentors” homes in on eight timeless fashion looks, highlights the celebrities and socialites who embody them and then presents must-have items and style tips. Rihanna, Jean Seberg, Tory Burch, Daphne Guinness and Clémence Poésy are among the mentors singled out in Dimant’s book.

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