Women’s Wear Daily
04.21.2014
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fashion-scoops

Halston Names Kristen Dykstra Chief Marketing Officer

Prior to joining the firm, she served as senior vice president of marketing for the Ann Taylor brand at Ann Inc.

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HALSTON APPOINTS DYKSTRA: Halston has appointed Kristen Dykstra chief marketing officer. In the new role, based out of the brand’s Los Angeles headquarters, Dykstra will oversee global marketing, public relations, digital and social media, brand creative and visual. Dykstra will report to Ben Malka, chairman and chief executive officer. Prior to joining Halston, she served as senior vice president of marketing for the Ann Taylor brand at Ann Inc., where she oversaw all brand marketing and had direct oversight of marketing, advertising, public relations, social media and creative.

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