Gwyneth Paltrow's New Gig... France Names Legion of Honor Recipients...

Gwyneth Paltrow will serve as a brand ambassador for Coach's campaign to mark its 70th anniversary this fall and next spring.

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BURCH BACKS AGAIN: Christopher Burch helped a certain Tory make it big. Now, the chief executive officer and founder of J. Christopher Capital LLC might do the same thing for Monika. Monika Chiang is the name of a new consumer lifestyle and retail brand the venture capitalist and ex-husband of Tory Burch, who remains board co-chairman of Tory Burch’s brand, is backing. A Monika Chiang store is slated to open at 108 S. Robertson Blvd. in Los Angeles near a Tory Burch store in one of the two Robertson Boulevard homes of Kitson Kids. Kitson Kids is leaving the 1,400-square-foot location that will become Monika Chiang to consolidate into a larger, roughly 5,000-square-foot spot on Robertson. A spokesperson for J. Christopher Capital said Monika Chiang would encompass handbags, jewelry, shoes and ready-to-wear, and described the brand’s upcoming assortment as a “well-curated closet of luxurious and bold must-have pieces.” Burch has been busy recently with another brand, Electric Love Army, which he has partnered on with Kelly Cutrone and Robyn Berkley. When speaking about that brand, he told WWD last month that, “I don’t ever want to compete with a brand I have in development or that I own.” Perhaps that means Monika won’t be tough rocker-chic like Kelly or East Coast social power like Tory.

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