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Gwyneth Paltrow will serve as a brand ambassador for Coach's campaign to mark its 70th anniversary this fall and next spring.

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Sarah Burton

Photo By Tim Jenkins

BURTON WAY: Sarah Burton has been quite low-key since taking over the reins at Alexander McQueen but she’ll have a coming out in New York next week.

Burton, in town for the Costume Institute benefit, will make her first-ever personal appearance at Saks Fifth Avenue next Tuesday, meeting a group of invited Saks clients and giving them styling advice. Saks will also offer a trunk show of the fall collection on May 10 in New York and May 12 in Beverly Hills. Saks Inc. president and chief merchandising officer Ron Frasch said that Burton’s men’s and women’s shows for fall were “simply extraordinary.”

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