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Gucci's L.A. Story

The brand today announced its sponsorship of the Los Angeles County Museum of Art’s inaugural Art + Film Gala.

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Continuing its seeming takeover of the Los Angeles film and music scene, Gucci today announced its sponsorship of the Los Angeles County Museum of Art’s inaugural Art + Film Gala, taking place at LACMA on November 5. The event will honor Clint Eastwood and John Baldessari with Leonardo DiCaprio and Eva Chow serving as co-chairs. Expect a slew of A-list names to attend as guests of those generous enough to fork over $50,000 or $100,000 for tables. Individual tickets will sell for $5,000 or $10,000, but don’t expect a thousand-person event. The capacity for the tented affair will be an “intimate” 500-600 guests, and proceeds from ticket sales will support LACMA’s initiative to make film more central to the museum’s programs, tres Hollywood.

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