Women’s Wear Daily
04.19.2014
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Gucci Tallies Chime Efforts

Charity initiative has raised $4.4 million to support women and girls’ education, health services and justice.

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Celebrating the International Day for the Elimination of Violence Against Women, on Monday Chime For Change, the campaign Gucci launched in February to support women and girls’ education, health services and justice, said that since the Sound Of Change concert held in London on June 1, it had raised $4.4 million to support 260 projects developed by 87 nonprofit partners across 81 countries around the world.


In particular, Gucci said that those funds served to help 75 sex trafficking victims; 30 young women subjected to domestic trauma in the U.K.; a number of victims of violence in Southern Bulgaria; 340 girls who attended education workshops in India; 5,000 patients in Afghanistan; 655 poor children in Brazil; 127 women in Cambodia, who received literacy and job training; 600 people in Ethiopia, who were provided with new wells to get water; 120 Malawian girls who received scholarships to attend secondary school, and 450 Peruvians educated about HIV/AID and pregnancy.


In addition, through the fund raised by Chime for Change, 250 young global leaders are receiving training in New York to fight street harassment, and the Coalition Against Trafficking in Women has engaged 12 trafficking survivors in a cooking business.


“It was important to us from the beginning to have the opportunity to share these stories of change with those who have joined the campaign,” said Chime For Change founder, Gucci creative director and Kering Foundation board member Frida Giannini. “It is an inspirational moment, to be able to hear and see the results of our collective effort.”


Giannini personally supported a UNICEF project, which allowed 12,915 children to get vaccines to prevent neonatal tetanus. Among other personalities who joined the Chime For Change program, there are also Beyoncé Knowles-Carter, Salma Hayek Pinault, Halle Berry, Jennifer Lopez, John legend and Madonna.

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