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The Be EcoChic campaign, which raises awareness of environmental issues, is raising its fashion profile on Sept. 4.

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GREEN RUNWAY: The Be EcoChic campaign, which raises awareness of environmental issues, is raising its fashion profile on Sept. 4, when it kicks off its global launch with a group runway show at the Museum of Natural History in Manhattan. Designers including Donna Karan, Ralph Rucci, Carmen Marc Valvo, Christian Cota and Vena Cava have contributed looks that feature sustainable, low-impact or recycled fabrics, while women with environmentalist cred — including Mary Richardson, the wife of Riverkeeper’s Robert F. Kennedy Jr., and Laura Turner Seydel, daughter of Ted Turner — will walk in the show. Other models include host Angela Lindvall, Alek Wek, Lauren Hutton, Alexandra Richards and her mother Patti Hansen, as well as a smattering of TV stars from “Lipstick Jungle,” “Law & Order,” “Gossip Girl” and “Ugly Betty.” “Eco-fashion is going high-tech,” explained Lindvall, who co-stars on Discovery’s “Planet Green” show “AlterEco.” “The fashion industry is beginning to realize that eco-fashion can be well-designed, glamorous and, well, fashionable.”
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