Green Runway... Julia and Giorgio....

The Be EcoChic campaign, which raises awareness of environmental issues, is raising its fashion profile on Sept. 4.

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JULIA AND GIORGIO: Julia Roberts has joined forces once again with Giorgio Armani and (Product) Red in the fight against AIDS. Following the launch in December of the Emporio Armani (Product) Red bracelet, which bore Roberts’ tree of life design, on Thursday the Emporio Armani online store introduced matching men’s and women’s T-shirts featuring Roberts’ design in three colors: red, black and gray. “Julia has helped to create beautiful and unique designs for both women and men, which will be a visible reminder of the part that we can all play in fighting AIDS in Africa,” Armani said. This latest (Product) Red offering from Emporio Armani, set to hit stores in September, costs $125 for both men’s and women’s models, with 40 percent of the gross profit margin going to The Global Fund, which finances AIDS, tuberculosis and malaria programs in Africa. In a further gesture of solidarity, the actress requested the Ts be made exclusively in Africa.

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