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Viktor & Rolf Launching Shop-in-Shop at Saks

The retailer plans to devote its windows to the new scent from April 10 to 23.

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GOING SHOPPING: Viktor Horsting and Rolf Snoeren aren’t just launching a new fragrance — they’re readying to open their first U.S. house of V&R fragrance shop-in-shop at Saks Fifth Avenue’s Manhattan flagship.

The shop, which is scheduled to open for business the first week in April, will be officially feted at a launch party for the counter and the brand’s new fragrance, Bonbon, with the designers and their fragrance licensee, L’Oréal, on April 17. Saks plans to devote its windows to the new scent from April 10 to 23.

RELATED STORY: Viktor & Rolf Unveils Bonbon Fragrance >>