TOMMY TO GO: Tommy Hilfiger has released an iPhone app, and it is one of the few that truly allows shopping. (Most others fake it by linking to existing Web stores — usually very slowly.) What’s more, the shopping cart will “follow you home,” meaning that if you drop a pencil skirt into your bag on the computer at work or at home but don’t buy, you can check your iPhone wherever you are later and the skirt will be there.
By Christmas, the app will make use of the iPhone’s GPS ability to tell you if that skirt is in stock at the store around the corner.
“We’ve refocused our whole strategy as a company to every way the consumer can interact with our brand outside the normal brick-and-mortar and print interfaces,” said executive vice president of global e-commerce Kate Terry.