NOT HAPPENING: The idea of shifting Milan Fashion Week to Rome is “nonsense,” according to Mario Boselli, head of the Italian Chamber of Fashion, who responded to a recent report about a possible move to Italy’s capital. Boselli squelched the notion that talks are taking place between a number of Italian brands and government officials who consider Rome an alternative venue for their ready-to-wear shows. He noted there has been some confusion surrounding the issue because the Chamber has been discussing the possibility of reprising a yearly fashion show event called Donna Sotto Le Stelle, or “Woman Under the Stars.” Held in July in Rome’s Piazza di Spagna, with models teetering down the Spanish Steps, the event was televised and popular in the Eighties and Nineties. “Nobody who knows how the fashion industry works would think fashion week could move from Milan, the epicenter of our textile districts, a publishing hub and the city where most of our designers are based and where they have invested in showrooms and their own runway locations,” said Boselli.
Ads by Google