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GUCCI FAMILY: Gucci is eyeing the social network quite literally with its latest online launch, a new Facebook video application dubbed Eye Want You. The new interactive app designed by Gucci creative director Frida Giannini features eyewear from the Gucci Eyeweb collection — a youth-oriented line aimed at 18- to 25-year-olds launched in October 2009 — and allows users to create and send customized video messages among their Facebook friends. By leveraging the social-network tool to promote its portfolio, Gucci has bolstered its Facebook fan base, which now stands at around 2.7 million followers.
Users of the Eye Want You app can select from six Gucci models to act as their viral messenger, adding one of six eyewear styles intended to convey different moods. A personalized message can be added to the video before sharing it online. A total of 36 video clips are available by mixing and matching the models with the eyewear styles. The iPad- and iPhone-friendly app is slated to grow to 60 video-clip options by 2011.