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NARS ON FILM: Nars has created a short film to show off its Velvet Gloss Lip Pencil lineup, which is out in February. Featuring model Heather Marks and directed by London-based fashion filmmaker Ruth Hogben, the shots focus tightly in on Marks’ lips and showcase all six shades in the new collection. Brand founder François Nars was the creative force behind the film, while Diane Kendal did the makeup. It is the second product-focused film for the brand. The first was created for the introduction of Pure Matte Lipstick last fall. The short film will be online today at narscosmetics.com and Facebook.com/narscosmetics, and will hit select retailer Web sites and Nars counters next month.