Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Opening Ceremony Partnering With 'Spring Breakers'

The retailer will offer an exclusive line of co-branded fun-in-the-sun essentials.

fashion-scoops/news

GIRLS GONE STYLED: Never one to miss a buzzy collaboration opportunity, Opening Ceremony has partnered with the upcoming film “Spring Breakers” for an exclusive line of co-branded fun-in-the-sun essentials. The fashion range includes unisex sweatshirts and sweatpants, mesh jerseys, cropped T-shirts, printed bikinis, backpacks and beach towels inspired by Harmony Korine’s titillating tale of nubile coeds run feloniously amok in Florida. In that spirit, the designs are adorned with graphics like pot leaves, dripping ice cream cones and the indelicate acronym “DTF,” created with the film’s costume designer, Heidi Bivens, and New York artist Todd James, who goes by the moniker REAS. The movie, starring Selena Gomez, Vanessa Hudgens, Ashley Benson, Rachel Korine and James Franco, opens March 22, the same day the collection will hit Opening Ceremony’s e-commerce site and boutiques in New York and Los Angeles.

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