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GILT GOES GAGA: To mark the release of Lady Gaga’s highly anticipated “Born This Way” album on May 23, the lifestyle arm of flash sale site Gilt Groupe is teaming up with Universal Music Group and the singer on a slew of exclusive events. “We are extremely excited to be partnering with Lady Gaga and Universal,” said Gilt Groupe’s chief executive officer, Kevin Ryan. “We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style.”
Among the offers available beginning at noon on May 20 on both Gilt.com and its city-centric counterpart, GiltCity.com, are a curated selection of men’s and women’s merchandise by Gaga’s stylist and Mugler fashion director Nicola Formichetti, tickets to the Mugler fall 2011 fashion show in Paris and VIP access to an upcoming Lady Gaga concert in New York City.