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PURE FASHION: Fashion types looking to escape the cacophony of the holiday season will find a familiar face at the new Pure Yoga studio that opens today on New York’s Upper West Side. Former Prada executive Michelle Demus is program director for the 20,000-square-foot, highly designed West 77th Street space. Inspired by Indian architecture, the new location has eight studios, a series of courtyards and lounges designed in shades reminiscent of Indian saris. An ire walnut front desk, handcrafted from a fallen tree; a hand-carved marble wall mounting; a circular ceiling, and traditional Indian lunch boxes are some of the more unusual accents rooted out by vice president of design Aaron Richter.
Whether dealing with the holiday crush, fashion week, market week or work-related travel, a few deep breaths could go a long way, according to Demus. “Yoga is what really kept me sane when I was working in fashion and traveling to Milan. Fashion definitely has some high drama,” she said. “For me, this brings my work all together in terms of the fashion and design of the space. I miss my clothing allowance, though — that has to be said on the record.”