MISSONI’S MAMBO: Missoni added another continent to its retail portfolio with the opening last week of its first South American store in São Paulo’s upscale Iguatemi mall. The 1,765-square-foot boutique, designed in the style of other Missoni stores, features the house’s ready-to-wear and home collections. Vittorio Missoni, chief executive officer of the brand and son of its founders, said he chose Brazil for the Latin American flagship “because of the strong evolution of the Brazilian market in the last few years, one marked by a positive economy, and the growth of new fashionable malls and multibrand boutiques.” In particular, Iguatemi is the “premier mall location in São Paulo for brands like Missoni,” he added.
Carlos Jereissati Filho, whose group owns the mall, noted, “Missoni has only 35 stores worldwide, so its choice of Brazil for its first Latin American location shows how attractive this market is, one expected to grow 5 to 6 percent in 2010.” The mall’s other foreign brands include Gucci, Bulgari, Tiffany, Louis Vuitton, Salvatore Ferragamo, Ermenegildo Zegna and Christian Louboutin, which opened this year. Diane von Furstenburg will open a shop there next March.
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