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Joe Fresh and J.C. Penney Gearing Up for March Launch

Hollywood types will get an early sampling of the collection at the Feb. 23 Independent Spirit Awards.

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GETTING FRESH: To celebrate the March 15 launch of Joe Fresh at J.C. Penney, Hollywood types will get an early sampling of the collection at the Feb. 23 Independent Spirit Awards, where a men’s polo and a women’s silk blouse will be among the goodie bag items. And popping up from March 8 to 10, a temporary store in the former Miss Sixty space on the corner of Melrose Avenue and North Crescent Heights Boulevard will carry 35 styles including dresses, colorful cardigans and denim, crochet shorts, twill skirts and accessories ranging from $4 to $69 retail. The full collection will be available at nearly 700 J.C. Penney stores and jcp.com.