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GETTING COZY: DKNY’s popular cozy may be worn in multiple ways. Those wishing to find out the tricks behind the piece now can get their personal stylist to help them with the look. The brand just launched a DKNY Cozy iPhone application, which offers ideas on how to wear the item of clothing through features such as step-by-step visual directions on how to style the wrap and an instructional video.
“We wanted to give the personal-stylist experience to clients using technology that is available today,” said Patti Cohen, Donna Karan International’s executive vice president of global marketing and communications. “Not only is it more environmentally friendly and cost effective, but the cozy app is always accessible and much more comprehensible than a printed guide.”
The app was created with Atimi Software Inc., which also developed the Donna Karan iPhone application.