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PRESS PLANS: Versace SpA’s extensive reorganization plan is making itself felt at the company’s North American arm. Versace is said to be in the process of closing its U.S. press office, and an announcement could come as soon as this week. Word is the U.S. press efforts will be outsourced, though it could not be learned which agency the company would tap. Historically, Versace has had close ties with fashion powerhouse KCD, which handled its U.S. press efforts for 15 years until 2005 when the brand decided to open an in-house U.S. press office. Marketing and events are expected to continue to be handled in-house. Versace declined to comment on the rumors.
The move would come at a time of larger restructuring efforts at the house, which were initiated by chief executive officer Gian Giacomo Ferraris’ last fall with the aim of returning the company to profitability in 2011. The move resulted in a 25 percent cut in the company’s workforce.