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Edun Hosts First Runway Show in L.A.

Ali Hewson and Bono touched down in Beverly Hills to celebrate the line’s launch at Neiman Marcus.

Edun Neiman Marcus Ali Hewson Bono Beverly Hills Colin Farrell Claudine Farrell Bono Ali Hewson

GARDEN OF EDUN: Ali Hewson and Bono touched down in Beverly Hills on Saturday night for Edun’s first Los Angeles runway show, held to celebrate the line’s launch at Neiman Marcus. “It’s been a huge learning curve,” Hewson said of getting into the fashion business seven years ago. “Had I known how hard it was going to be, I would have stayed home and had four more kids.”

After the rooftop runway show, which was also attended by Colin Farrell, Gela Nash-Taylor and John Taylor, Hewson shared Champagne and dessert with shoppers in the store. ‘We’d eventually like to expand into accessories, but we’ll continue to focus on clothes a while longer. It’s just getting to the point where it’s running like a Swiss watch.”