Women’s Wear Daily
04.20.2014
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fashion-scoops

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The former Hyatt West Hollywood, a rock ’n’ roller favorite, has been renamed and made over as an Andaz Hotel property.

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Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops


TROVATA CROSSES BORDERS: Trovata is setting its sights on opening two freestanding stores in Tokyo next fall. The new units will be in addition to the company’s year-old flagship located in Newport Beach, Calif. The retail expansion is part of Trovata’s efforts to extend its reach. Collaborating with MTV, Trovata designed an Eighties-style T-shirt emblazoned with the phrase “Lovers Love Life.” The top will be sold at Urban Outfitters and Nordstrom, with all proceeds going to MTV’s AIDS charity, Staying Alive. Hinting at Trovata’s global ambition, creative director John Whitledge said he chose such a simple message because “we want to sell at other places, as well.”
 
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