Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Free People Taps 'Girls' Actor Christopher Abbott

The online miniseries will be distributed via Facebook, Instagram, Pinterest and Twitter.

fashion-scoops/news
Christopher Abbott

Christopher Abbott

Photo By KSW

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

BROOKLYN-BOUND: “Girls” actor Christopher Abbott has a side gig in Free People’s first online miniseries. In “Roshambo,” he is a touring band member who unexpectedly reunites with Sheila Márquez (a model in real life) for one adventuresome afternoon. Free People fans can check out the short via Facebook, Instagram, Pinterest and Twitter. Instead of focusing on the product, as has been the case with previous shorts, this one has a plot and story line. Free People’s director of marketing and e-commerce Jed Paulson said, “We’re really a social company so we’re really excited about how this will be shared.”

Roshamba fans will be able to find all the clothing and accessories in Free People’s 77 stores. About 10 more store openings are planned for 2013, Paulson said.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or