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fashion-scoops
fashion-scoops

DVF Plans Fragrance Launch in Paris

The designer and Sephora will stage a flash mob on the Champs-Elysées on Oct. 5.

FLASH DANCE: To mark the French launch of her fragrance Diane, exclusive to Sephora, Diane von Furstenberg and the retailer will stage a flash mob on the Champs-Elysées on Oct. 5. More than 100 dancers and Sephora employees will strut their stuff outside the flagship store garbed in DVF’s iconic wrap dress to evoke the designer’s ethos: “Be the woman you want to be.”