PRADA LINKS IN: As a company that made its name with chic leather goods, it’s no surprise Prada is accessorizing its latest cell phone. The Milan-based label launched the Prada Link — a braceletlike leather and metal timepiece that alerts Prada phone users to calls and SMS messages — with a soiree at its Bond Street store in London Tuesday night. The Prada Link, which connects wirelessly to the phone using Bluetooth, is produced with the South Korean company LG Electronics Inc., which also manufactures the Prada phone, whose latest model features an ultraslim slide-out keyboard. The label also gave its animated film, “Fallen Shadows,” a London debut during the party. The film, created with director James Lima, depicts a Prada-clad character and her shadow running through virtual city streets and surreal landscapes.
Fashion Scoops
Lagerfeld at the Mint... Prada Links In... Eileen Fisher Honors Women...
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Posted Thursday November 20, 2008
From WWD Issue 11/20/2008
PRADA LINKS IN: As a company that made its name with chic leather goods, it’s no surprise Prada is accessorizing its latest cell phone. The Milan-based label launched the Prada Link — a braceletlike leather and metal timepiece that alerts Prada phone users to calls and SMS messages — with a soiree at its Bond Street store in London Tuesday night. The Prada Link, which connects wirelessly to the phone using Bluetooth, is produced with the South Korean company LG Electronics Inc., which also manufactures the Prada phone, whose latest model features an ultraslim slide-out keyboard. The label also gave its animated film, “Fallen Shadows,” a London debut during the party. The film, created with director James Lima, depicts a Prada-clad character and her shadow running through virtual city streets and surreal landscapes.





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