Ferrari Picks Fast Type Fernando Alonso... Happy B-Day, Betsey...

Ferrari is gearing up to launch a new men’s scent, dubbed Scuderia, inspired by the Ferrari of the same name and the world of Formula One.

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DSQUARED TIMES THREE: Dsquared is forging ahead with its retail expansion plan by opening three new stores in Monte Carlo, Monaco; Athens, and Thessaloníki, Greece, this month. Beatriz Trezeguet, wife of Juventus striker David Trezeguet, is a partner in the 1,582-square-foot Monte Carlo store, which will face Avenue des Citronniers. The 2,153-square-foot Athens boutique will be spread out over four floors of a historical building in the city’s center, while the two-level, 2,207-square-foot Thessaloníki store will be at 9 Mitropolitou Iosif Street. The interiors will trace the ones of the Milan flagship — a Canadian wilderness-inspired decor that features lighting draped over deer horns, tree trunks that come up out of the floor and mock beaver rugs. First-year sales forecasts weren’t available and plans for more outposts in China are in progress.

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