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Ferrari Picks Fast Type Fernando Alonso... Happy B-Day, Betsey...

Ferrari is gearing up to launch a new men’s scent, dubbed Scuderia, inspired by the Ferrari of the same name and the world of Formula One.

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AMBASSADOR ARTEST: Pro basketball player Ron Artest is doing his part to tighten ties between China and the U.S. In addition to an endorsement deal with Beijing-based Peak, a 5,000-store athletic shoe retailer that’s moving to expand Stateside, the L.A. Laker is readying to introduce a Chinese soul singer named Shin Shin to American airwaves. A sultry 25-year-old songwriter from Beijing, Shin aims to drop her first album early next year on Artest’s record label, Tru Warier. “China took care of me. I always want to give back. What better way to do it than with an artist from China,” Artest said. As for a clothing line, the 6-foot, 7-inch basketball forward said he’s got something in the works, though it’ll probably look more like his favorite label, Sean John, than his personal wardrobe, which consisted that night of a Lakers track jacket and matching cap. “I dress like a bum,” Artest said. “When you want to look like a bum, dress like me.”

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