Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Salvatore Ferragamo to Sponsor Da Vinci Exhibit

Italian house also plans to show its resort collection at the Louvre.

fashion-scoops/news
The Leonardo da Vinci exhibition poster

The Leonardo da Vinci exhibition poster.

Photo By Courtesy photo

MILAN — In a new fashion-meets-arts project, Salvatore Ferragamo said Tuesday it will be the exclusive sponsor of the latest exhibition devoted to Leonardo da Vinci, “The Saint Anne, Leonardo da Vinci’s Ultimate Masterpiece.”

The show will run at the Louvre March 29 to June 25. The exhibition celebrates the famed artist’s newly restored oil on wood masterpiece “The Virgin and Child with Saint Anne,” painted between 1503 and 1519.

On June 12, Ferragamo will further mark the exhibition with a show of its 2012 resort collection. Creative director Massimiliano Giornetti’s designs for the house will be presented on a runway almost 400 feet long under the archways of the Denon peristyle that frames the Louvre. This is the first time that the museum has granted the use of its historic interiors for a runway show, said the company, as other events have previously taken place in the courtyard next to the glass pyramid.

The show will be followed by a dinner and a private tour of the museum.

Chairman Ferruccio Ferragamo stated that it was “a great honor” for the family and the Italian luxury group to sponsor the event. “Endless creativity, an innovative aesthetic, artisanal roots and groundbreaking research have always characterized the Italian genius, as embodied by Leonardo da Vinci, that we have always appreciated. These values [date] back to my father and have always inspired our work and the reality of our company,” said Ferragamo.

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