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Ferragamo Sponsoring London Screening of 'Rush'

An after party for Ron Howard's Formula One biopic is expected to draw the cast, the director and around 1,200 guests.

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FERRAGAMO FLICK: Salvatore Ferragamo will sponsor the worldwide preview of “Rush,” Ron Howard’s action biopic on the rivalry between Formula One champions Niki Lauda and James Hunt, to be held Monday in London. An after party at the One Marylebone venue is expected to draw Howard, the cast and around 1,200 guests.

Massimiliano Giornetti, Ferragamo’s creative director, designed outfits for David Brühl, who plays Lauda, and for Alexandra Maria Lara, in the role of Marlene Knaus, wife of the three-time Formula One champion.

“I created Niki Lauda’s character’s wardrobe for the film with his most distinctive traits in mind, an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail,” said Giornetti. “To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored fitted Prince of Wales jackets to short suede jackets with leather trim combined with denim. A stylish and subtly refined allure that is also the epitome of pure intrinsic elegance. All of which is imbued with the unmistakable fashion sense of the 1970s, which remains a source of highly modern inspiration.” The film is set in the 1976 racing season.

On the other hand, Hunt, played by Chris Hemsworth, and his first wife Suzy Miller, portrayed by Olivia Wilde, in the movie are seen wearing Gucci archival pieces by creative director Frida Giannini.

“The Seventies has always been a decade that has inspired me greatly, so it was extremely exciting to be asked by Ron Howard to help design wardrobes for ‘Rush,’” said Giannini. “It is hard to think of a more glamorous profession than being a racing driver in the Seventies. James Hunt’s style is full of animal sensuality, perfectly brought out by Hemsworth in the period-evoking outfits.” The designer noted that Miller’s style “is the essence of Gucci as it captures the mixture of sexy allure and innocent naturalness that defined the style of the time.”

“Rush” will open internationally on Sept. 13.