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NEXT STOP WASHINGTON D.C.: Hermès president and chief executive Robert Chavez is looking to drive sales by taking a team of craftsmen and women on an international tour, setting up shop this week in Chicago before visiting Washington D.C. March 25 to 30. Trips to Zurich, Brussels, Hong Kong, Singapore and other cities are planned but not as yet confirmed, Chavez said.
In Chicago, the “Festival of Crafts,” opening Friday, will feature 10 craftsmen, including glove, tie and shirt makers and taking up 6,000 square feet next to the luxury brand’s Oak Street store. More than 1,000 people turned out for the tour’s launch in Seattle last month when sales jumped across all categories. Chavez, who would not release exact sales figures, said he predicts the long-term impact on sales will be even more significant. “People were truly surprised and amazed to see how much work is by hand,” he said.