Labeling the First Lady... Fendi on Wheels... Diddy's New Sound...

Press secretary Katie McCormick Lelyveld explains the White House protocol for announcing designers Michelle Obama wears.

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NOT YOUR MOTHER’S SCHWINN: Several well-heeled Fendi shoppers snagged a new pair of wheels at a Wednesday shopping event to celebrate the Fendi Abici Amante Donna bicycle being featured in the Vogue’s Last Look page in June. The one of a kind bike is designed for luxe city cruising at two price points. A $5,900 version comes with Fendi’s Selleria leather accessories — such as a key and bike chain cover and leather gps navigation holder — and a detachable Fendi case that on its own costs $975. A fully loaded bicycle for $9,500 comes complete with removable fur saddlebags. Among those ogling the two-wheelers at Wednesday’s event included Helen Schifter, Maggie Rizer, Jessica Joffe, Zac Posen and Nina Griscom. During the evening, four shoppers at Fendi’s Fifth Avenue flagship purchased bikes — two of the lower-priced models — while two high-rollers went for the fur-trimmed cruiser.

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