Leonardo DiCaprio
Photo By Jeffrey Mayer/WireImage
FAST TIMES: Continuing to bank on the titanic buzz-factor of Hollywood screen legends, Tag Heuer, the LVMH Moët Hennessy Louis Vuitton-owned Swiss timepiece giant, has tapped Leonardo DiCaprio as the new ambassador of its
best-selling Carrera timepiece line, replacing Brad Pitt, whose six-year contract ended last month. DiCaprio has signed for three years, according to a Tag Heuer spokeswoman. Under the deal, royalties generated will go toward
major environmental initiatives and Di Caprio also has made a multi-million dollar pledge toward green causes. The contract represents a major investment for the watch brand during a period of belt-tightening. The new campaign, which breaks this spring across all territories, in a range of luxury magazines and on billboards, sees DiCaprio sporting the brand’s Carrera Day-Date model.
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