Leonardo DiCaprio's Fast Times.. Kanye West in Paris...

Tag Heuer, the LVMH Moët Hennessy Louis Vuitton-owned Swiss timepiece giant, has tapped Leonardo DiCaprio as the new ambassador of Carrera.

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WHO’S THE BOSS: Hugo Boss is restructuring its North American businesses and created a new position to manage its U.S., Canadian and Latin American divisions. A spokesperson confirmed the creation of a new executive office, to be called the chief executive of the Americas, and said the appointment would be announced today. Market sources indicated the job is likely to go to Mark Brashear, who served as ceo of Façonnable for six years before resigning last March. His objectives as the top dog of three major markets for Hugo Boss are unclear. However, he will have seniority over Joachim Beer, ceo of the U.S. division who was appointed in October after Tony Lucia stepped down. Beer, who will report to Brashear, is a company insider who was brought over from Hugo Boss headquarters in Metzingen, Germany where he had been the company’s head of trade marketing.

In addition to the new corporate hierarchy, Hugo Boss also restructured its U.S. business, eliminating 10 positions within the company across all divisions. Two of those were senior positions, including a vice president of sales and a vice president of retail. A company spokesperson declined to give names, but said there were redundancies within the management.

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