Women’s Wear Daily
04.16.2014
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Bergdorf Goodman spotlights baby cashmere this week.

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The book on Loro Piana baby cashmere
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ULTRA LUXE: Bergdorf Goodman spotlights baby cashmere this week, with a gallery-style exhibit today through Nov. 14 illustrating the great lengths Loro Piana goes to source the precious fiber from Mongolian shepherds and transform it into coats, sweaters, capes and scarves that are extremely warm, lightweight and soft, and sold just at BG and LP stores. “It’s incomparable,” said Sergio Loro Piana, LP’s co-chairman and chief executive. Baby cashmere, he noted, is “derived from the first and only combing of hircus kid goats aged 3 to 12 months with a diameter of 13 to 13.5 microns, versus 14.5 of adult goats.”

According to BG’s executive vice president of merchandising, Ginny Hershey-Lambert, the underfleece of 19 baby kids is needed to make a pullover, 58 for an overcoat. “You really have to see it, feel it and hear the story to understand how special it is, and how LP worked so closely with the people and the land and their animals to gently bring this product to market.” The story of Loro Piana Baby Cashmere, a registered trademark, has been documented by photographer Bruna Rotunno in a book, “Baby Cashmere: The Long Journey of Excellence.”

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