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Sitting pretty in a black Michael Kors shift dress, Maria Sharapova graced the designer's front row on Sunday afternoon. "I wanted to support him because he has always supported me in tennis," she said after setting off a blast of flashbulbs, as did...

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That edge doesn't come cheap: though Isaacs wasn't familiar with Mendel's designs, he was well acquainted with their financial value. "I only know the credit card bills I get!" he joked.

SHOE BOOK: Footwear fanatics have a fantastical new tome to whet their appetite, courtesy of photographer Michel Tcherevkoff. Called "Shoe Fleur" (Random House, 2007), it shows all manner of flora contorted to resemble every imaginable style of stiletto, boot and slipper. Fans Ferruccio Ferragamo and Diane von Furstenberg were fascinated enough to write the preface and introduction, while Manolo Blahnik and Christian Louboutin requested advance copies. Tcherevkoff toasted his publication with a party at the Museum of Art and Design Thursday night.

CAMERA SHY: Friday's Max Azria show at Bryant Park certainly drew a camera shy crowd: A Theory-clad Ivanka Trump and her beau, Jared Kushner, refused tandem photo-ops. "She's the one you really want anyway," Kushner told the paparazzi. Taking her cue from the lovebirds, an expectant Nicole Richie took her seat only after the runway had been cleared. There were, however, some nonconformists who hammed it up for the lens, namely Molly Sims and Carrie Underwood, who arrived on the arm of Glamour editor in chief Cindi Leive (could a cover shoot be in the works?) "It's so nice to have someone you can always count on," Underwood cooed of Azria's designs.

FAMILY BUSINESS: Ivana Trump is making the rounds this week even though she has 10-plus commercial and residential projects in the works in Qatar, China and Dubai. But it's not just the financial booms that has lured her afar. "They have a lot of money, but they let architects do what they want. They don't have zoning laws," she said before Nicole Miller's show. "Here, buildings have to be 10 stories high and the neighbor has to have natural light. You really have your vision created there."

The businesswoman said she is proud of her daughter Ivanka and not just due to her budding jewelry line. As for offering any business advice, Trump said: "I had her trademark her name 20 years ago. I gave it to her, so I wanted to make sure it was protected."
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