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Retailer to collaborate with Freddy, the Italian dance and fitness wear label, to produce a collection of fitness wear.

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Common

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COMMON TOUCH:
Diesel, Macy’s and L’Oréal hosted a mini-concert by Grammy winner Common at New York’s Capitale for a promotional celebration on Wednesday. The hip-hop artist is the face of Diesel’s Only The Brave men’s fragrance, which launched in stores in April. Five hundred Macy’s customers who bought the scent, which is distributed by licensee L’Oréal, during the month of August were awarded tickets to the event. Also on hand for the hourlong set by Common were Michelle Trachtenberg of “Gossip Girl” and Olivia Palermo of “The City.”


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