McCartney's brand blitz at Selfridges isn't just about commerce, however. Caricature artists will be on hand to draw customers' portraits throughout the two weeks, and a one-man band commissioned by McCartney will play. The designer will also install a vintage photo-booth on Selfridges' second floor, in which customers can take a shot of themselves for 1 pound, or about $2, which will be donated to the Red Cross. McCartney will make a personal appearance during London Fashion Week on Feb. 13.
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Posted Wednesday January 30, 2008
Last Edited Monday June 30, 2008
From WWD Issue 01/30/2008
McCartney's brand blitz at Selfridges isn't just about commerce, however. Caricature artists will be on hand to draw customers' portraits throughout the two weeks, and a one-man band commissioned by McCartney will play. The designer will also install a vintage photo-booth on Selfridges' second floor, in which customers can take a shot of themselves for 1 pound, or about $2, which will be donated to the Red Cross. McCartney will make a personal appearance during London Fashion Week on Feb. 13.





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