BLUE NOTES: Tagging has never smelled better. Boudicca, the conceptual London-based fashion brand, is readying to unveil its first commercial "art fragrance," Wode, during Paris couture week, packaged in a graffiti can. Developed with International Flavors & Fragrances, the canister releases a perfumed mist along with a shock of cobalt blue paint that evaporates in about 30 seconds, even if it lands on clothing. "It was inspired by the war paint Queen Boudicca wore riding into battle with her tribe," said a Boudicca spokeswoman, adding that the brand also hopes to showcase a new fabric that reveals an ephemeral print when sprayed with a specially developed liquid. The scent's notes, meanwhile, include hemlock, the plant that Queen Boudicca is said to have used to poison herself with when captured by the Romans.
RULES OF ETIQUETTE: Council of Fashion Designers of America president Diane von Furstenberg last week dispatched a letter with a few suggestions for everyone involved in New York Fashion Week. Among them, she encouraged designers to pick their show dates and times at least six weeks before fashion week and, if a conflict emerges, try everything to avoid having to change the slot. Von Furstenberg also made a case for presentations rather than full-blown runway shows, especially for smaller collections or businesses with less than four seasons under their belts. In addition, von Furstenberg encouraged designers to be more considerate of previous and following shows when choosing an off-site venue and asked them to make a serious effort to be punctual.
"Please make every effort to start your show no later than 10 minutes after the hour," von Furstenberg wrote. "If guests know that shows are expected to start on time, they will make an effort to arrive accordingly."
And she even had something to say to show guests. "Please make sure to arrive at each show you attend on the hour," she wrote. "Please take your seat quickly, so that designers are not forced to hold the 'start of show' based on their guests' arrivals."