MIAMI BOUND: The Australian invasion of American runways will continue next month when Zimmermann makes its solo international catwalk debut at Miami Swim 2008. The show is due at Miami's Raleigh Hotel on July 14 — two hours before Jessica Simpson's show delivers the event's finale. Zimmermann is no stranger to Miami, having first exhibited at the trade fair in 1998. Two years earlier in Sydney, at the inaugural Australian Fashion Week, sisters Nicole and Simone Zimmermann decided to launch a swimwear component to their then five-year-old fashion brand. Fashion-forward with original prints, Zimmermann's swimwear swiftly evolved into the brand's main product, currently accounting for an estimated 50 percent of its business and sold through 50 Australian stockists and Zimmermann's nine stand-alone boutiques, as well as 25 international retailers in 10 markets, including Barneys New York, Intermix, Scoop and Great Shapes in the U.S. But while swimwear has to date been the only Zimmermann export, the Sydney siblings are now planning a full-fledged international fashion assault. Thirty percent of their new collection in Miami will be ready-to-wear and the Zimmermanns hope to bring their party dresses and tailoring to a New York Fashion Week runway, possibly as early as September.
June 13, 2007
Fashion Scoops: Something Blue... Taking A Break... Coat Check...
It looks like Alber Elbaz is ready to pop the question.
MIAMI BOUND: The Australian invasion of American runways will continue next month when Zimmermann makes its solo international catwalk debut at Miami Swim 2008. The show is due at Miami's Raleigh Hotel on July 14 — two hours before Jessica Simpson's show delivers the event's finale. Zimmermann is no stranger to Miami, having first exhibited at the trade fair in 1998. Two years earlier in Sydney, at the inaugural Australian Fashion Week, sisters Nicole and Simone Zimmermann decided to launch a swimwear component to their then five-year-old fashion brand. Fashion-forward with original prints, Zimmermann's swimwear swiftly evolved into the brand's main product, currently accounting for an estimated 50 percent of its business and sold through 50 Australian stockists and Zimmermann's nine stand-alone boutiques, as well as 25 international retailers in 10 markets, including Barneys New York, Intermix, Scoop and Great Shapes in the U.S. But while swimwear has to date been the only Zimmermann export, the Sydney siblings are now planning a full-fledged international fashion assault. Thirty percent of their new collection in Miami will be ready-to-wear and the Zimmermanns hope to bring their party dresses and tailoring to a New York Fashion Week runway, possibly as early as September.
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