CAPTAIN PLANET: Alvin Valley — like so many other designers — is out to save the world. The New York fashion designer teamed up with Amanda Hearst to create the "Use It, Don't Abuse It" canvas tote. Twenty-five thousand of the slate gray canvas totes, which bare the designer's first name and an image of the globe, will go on sale at Duane Reade drugstores starting next month. A portion of the sales of the $14.99 tote will go to Stevenson Green Roof Consortium, which will install an eco-friendly roof on the Stevenson Campus building in the Bronx. "Even though I wasn't the first one on the block to do it, I wanted a bag that wasn't only organic made, but something that's organic looking," said Valley, referring to Anya Hindmarch's wildly successful, limited edition "I'm Not a Plastic Bag" bag, which sold out in hours upon hitting store shelves last year.
Fashion Scoops
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by
Posted Friday January 18, 2008
From WWD Issue 2008/01/18
CAPTAIN PLANET: Alvin Valley — like so many other designers — is out to save the world. The New York fashion designer teamed up with Amanda Hearst to create the "Use It, Don't Abuse It" canvas tote. Twenty-five thousand of the slate gray canvas totes, which bare the designer's first name and an image of the globe, will go on sale at Duane Reade drugstores starting next month. A portion of the sales of the $14.99 tote will go to Stevenson Green Roof Consortium, which will install an eco-friendly roof on the Stevenson Campus building in the Bronx. "Even though I wasn't the first one on the block to do it, I wanted a bag that wasn't only organic made, but something that's organic looking," said Valley, referring to Anya Hindmarch's wildly successful, limited edition "I'm Not a Plastic Bag" bag, which sold out in hours upon hitting store shelves last year.





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