";The main reason we partnered with Eve was because we always felt that she is well respected in fashion and always felt that when the product was out, it just wasn't right," said Chris Laurita, president of Signature Apparel.
Laurita said the holiday re-launch will show an entirely new mix of product for a contemporary customer, rather than the junior sportswear customer the brand used to target. He said it will not be logo-driven and will offer a range of products, from premium jeans ranging from $98 to $198 at retail to leather jackets that retail for up to $1,500.
";We are walking slowly with this brand and we are going to be very careful not to overexpose the product," he said.
IDOL WORSHIP: ";American Idol" finalist Jordin Sparks is getting the designer treatment for her appearances Tuesday evening and tonight, thanks to Mark Badgley and James Mischka. When show producers came knocking, looking to up the finale's fashion ante, the design duo obliged and flew to Los Angeles with 100 dresses for the songstress to choose from for twin-bill performances and tonight's presumably televised red carpet arrival. Mischka said, ";They really wanted to make it red carpet worthy. The show is in L.A, and it's become such an important part of American culture."
The designers customized a few gowns for Sparks, made some jewelry for her, and threw in shoes and evening bags. ";She's even wearing our fragrance," Badgley said, shortly after a fitting with the 17-year-old on Tuesday afternoon. As of press time, she hadn't yet voted in her favorite number. But the designers expect her to wear a combination of their designs including something from Badgley Mischka Platinum Tuesday night and a made-to-measure gown tonight. They also said the songbird gravitates toward color and necklines, Badgley said.