GOOD ROCKER: "Who says you can't go home,"Jon Bon Jovi sang Thursday night at the Tribeca Rooftop as the rocker teamed up with Kenneth Cole to kick off R.S.V.P. to Help, a fund-raiser to benefit homeless organizations. R.S.V.P. is also the name of Cole's new men's fragrance, marketed by Coty Inc., and Bon Jovi is the scent's face. Cole and Bon Jovi collaborated to create a collection of $795 jackets that were sold during the holidays. All the efforts so far have yielded more than $1 million for Habitat for Humanity; HELP-USA, founded by Cole's wife, Maria Cuomo Cole, and the Philadelphia Soul Charitable Foundation. The event Thursday drew the likes of Ron Perelman, Howard Stern and Beth Ostrosky, Richie Sambora, Petra Nemcova and Russell Simmons. When asked if he's involved with charity work, Stern admitted that with his radio commitments, he has time for little else.
"Radio is the only thing I'm capable of doing, and that's about it,"said Stern, who said he never imagined the immense wealth a radio career could bring. "You don't get into radio to be rich and famous. You get into radio because you have some bizarre fascination. I never imagined I'd make a living in radio and make more than $250 a week."