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The Proenza Schouler boys gathered their nearest and dearest Thursday night to the Ilori store in SoHo in celebration of their new eyewear line with...

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The attentive crowd soaked up the conversation and Herrera kept them laughing. During the Q&A, one guest thanked Herrera for her panache for pockets. “You know why I love pockets? Because I never know what to do with my hands. And you don’t have to go around with a handbag. Just put your lipstick in your pocket.”

Afterward, Herrera, dressed in a pantsuit and a white T-shirt with an embellished oversize flower, mingled with the crowd as they shopped. But a fashion show of the designer’s latest bridal collection that was presented earlier in the evening left one attendee wondering. She pulled aside Herrera to ask, “Now what about the older woman who is getting married for a second time?”

“Well, that’s another story,” Herrera laughed.

Meanwhile, the rest of the crowd was carefully leafing through racks of the designer’s clothes. She had given them an added incentive to shop — $500 gift cards — not that they needed it.

THE PRODUCER: Silvia Venturini Fendi is adding film producer to her résumé, with her first picture a drama based on an Italian family in the textiles business. The close-to-home project, to be directed by Luca Guadagnino and starring Tilda Swinton, is based on a book that Venturini Fendi bought the rights to, “La Ragazza del Secolo Scorso” (“The Girl From the Last Century”), written by Rossana Rossanda. Filming is slated to start in June. Getting in the mood, Venturini Fendi will attend the yearly Cannes film festival amfAR gala on May 22.

ARMANI ABS: A|X Armani Exchange steamed up the windows of its new London flagship with some live entertainment Thursday. The Armani brand marked the launch of its Pima men’s underwear collection with a show of live models wearing the merchandise. For the occasion, 10 muscle-bound bronzed models were in store all day, seven placed prominently in the store window and three handing out free wristbands. Crowds thronged at the store for the undies, which range from 12 pounds to 15 pounds, or $23 to 29 at current exchange. There were no sightings of David Beckham, another fan of public underwear displays.
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