Fashion Scoops: Purple Reign... Winner Takes All... Pretty Pirate...

The Hermes collection Jean Paul Gaultier presented on the runway for spring has been a bonanza for Carla Bruni-Sarkozy.

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Carla Bruni-Sarkozy in Hermes.

Photo By Jacovides-Guizard/Angeli

PURPLE REIGN: The Hermès collection Jean Paul Gaultier presented on the runway for spring has been a bonanza for Carla Bruni-Sarkozy. France's new first lady chose a short white dress for her nuptials to President Nicolas Sarkozy last month, and a purple, one-shoulder gown for her first official dinner at the Elysée Palace earlier this week for Israeli President Shimon Peres, attended by the likes of Lanvin designer Alber Elbaz. It is understood that Bruni-Sarkozy bought both dresses herself at the Hermès boutique on the Avenue George V.

WINNER TAKES ALL: "Project Runway" winner Christian Siriano, who just got backers for his line on Monday, is on a West Coast whirlwind this week. The pocket-size designer, who said the W Hotel gifted him a bed to end his furniture-less existence, flew to Los Angeles with a rack of clothes, including the ruffled dress he created for Victoria Beckham in the show's last episode. He greeted fans, including retailers Cameron Silver and Tracey Ross, at a dinner in his honor at the Roosevelt Hotel Wednesday night, and said he was meeting with Beckham on Thursday to fit her in more pieces he designed for her. He's also taping an appearance on "The Tonight Show" with Jay Leno today and a cameo — as himself — on "Ugly Betty." "It's fierce. I love it all," he said. "Some woman just asked me to make her wedding dress. I took one look at her ring and was like, 'Let's go, girl!'"

Naomie Harris has been tapped to front Spanish women's retail label Hoss Intropia's fall advertising campaign. The British actress, who played Tia Dalma in the "Pirates of the Caribbean" movies, will front the brand in Europe, the Far East and North America. Harris' on-screen plans include a role in "August," a film to bow later this year, which also stars Josh Hartnett.

"The Hills" star Whitney Port is the third cast member (after Lauren Conrad and Heidi Montag) to jump into the fashion fray: She's launching a young contemporary line called Eve & A for fall, which will make its debut in the Movement showroom on Friday at the Los Angeles market. Port may not have Fashion Institute of Design and Merchandising training like her co-star, Conrad, but she did grow up in the business. Her father, Jeff Port, owns the apparel company Swarm (the nickname of the seven-person Port family), which manufactures the young men's line Shades of Gray. The company also is backing Whitney's line, a 17-piece collection of convertible dresses, tops and jackets that will wholesale for $40 to $250. Along with co-creative director Adrienne Baravetto, Port designs cocktail and partywear, much of which should be appropriate to don at her next gig as an intern at the public relations firm People's Revolution. So far, owner Kelly Cutrone appears to be putting them to work. Port was spotted at Smashbox Studios handling front of house for runway shows for Peoples Revolution clients Whitley Kros, Orthodox and Julia Clancey.
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