Printemps Sees Red... Gucci on the Move... Food for Thought...

A grand, three-story Louis Vuitton shop-in-shop will form part of Printemps Haussmann’s new luxury fashion and accessories store concept.

SEEING RED: A grand, three-story Louis Vuitton shop-in-shop, dedicated to women’s clothing, leather goods, accessories and jewelry, will form part of Printemps Haussmann’s new luxury fashion and accessories store concept that’s due for completion in April. Measuring around 4,300 square feet, the space will include features such as a monumental staircase and a mosaic mural. A collection of limited edition mini shawls will go on sale for the store’s opening. Paying homage to its patrimony and the new accessories floors, meanwhile, Printemps has commissioned a number of luxury brands to dye iconic accessories in the store’s signature shade: Rubine red. The items, which include Salvatore Ferragamo’s Sofia bag and Chanel’s Coco Cocoon bag, will be displayed in the store’s windows from April 28 to June 20. A pop-up store in Printemps’ accessories basement, meanwhile, will host more red goodies by the likes of Vanessa Bruno, Repetto and Casio.

Page:  Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false