Along with co-host Helena Christensen, Gregory and Hewson welcomed dozens of stylish philanthropists to Project7ten, one of the most eco-friendly houses built in the Golden State, where they gazed at Christensen's portraits of Ben Affleck, Gwyneth Paltrow, Liv Tyler and other luminaries wearing the T-shirt decorated with what Gregory described as a "personal and soulful" depiction of the African continent as a fingerprint.
Though Nordstrom, president of merchandising, typically doesn't do many tie-ins with charities, he said One was an exception.
With each T-shirt sale, $10 will go to the ALAFA fund to help families in Lesotho, where the T-shirts are made. Plus, the Seattle-based retailer will match the donation up to $100,000. "This is more than philanthropy," Nordstrom said. "It won't work if the businesses [in Lesotho] aren't self-sustaining." The celebrities were sustaining themselves by networking, flirting and nibbling on tofu spring rolls and curried shrimp. Political blogger Arianna Huffington reconnected with Susan McCue, One's chief executive officer, who previously served as chief of staff for Nevada's Sen. Harry Reid. Penn observed the crowd from behind Ray-Ban Aviators while smoking a cigarette on a bench, and Hartnett trailed an attractive blonde around the patio without noticing that his ex-paramour Scarlett Johansson was the cover girl for the November issue of Elle, which produced the photo campaign. Carrying the World Feed bag that she helped design to raise money for the U.N. World Food Program, Bush said she planned to meet with West Coast retailers to start wholesaling the burlap bags by yearend. Even though philanthropy and environmentalism are gaining popularity in the fashion industry, Bush hoped it's not just a trend. "I hope it'll grow, as it should," she said.
SAVING GRACE: The Grace Kelly lovefest descends on Saks Fifth Avenue today, with dresses inspired by the late princess and designed by Oscar de la Renta, Carolina Herrera, Ralph Lauren, Zac Posen, Ralph Rucci and Vera Wang now up in the flagship's windows. The Saks initiative is one of several being held this month to mark the 25th anniversary of Kelly's death.