Fashion Scoops: Piano Man... St. John Rocks Hollywood...

Most executives know the value of a little marketing, and it seems the Archbishop of New York is no exception.

GIRLS' NIGHT OUT: 'Tis the season for shopping and charity. Amid the whirlwind of events this week, clotheshorse and political activist Shiva Rose hosted a shopping party with W magazine on Tuesday night at Mulberry's Melrose Place boutique to benefit the war-relief nonprofit No More Victims. The hostess wore Mulberry's Victorian silk dress and her singleton pals, Ryan Haddon and Alexandra von Furstenberg, were equally well turned out, as were up-and-comers Jud Tylor (yes, she's a girl) and Michelle Borth. Though guests shopped the current season, they also got to preview the spring collection, where the vinyl Roxanne tote was a hit, especially with its three-figure price point. One holiday shopper remarked, "It would make a great baby bag for Halle Berry."

Meanwhile, a few doors down, the starlets and socials turned out at the Oscar de la Renta Home boutique for a "Vogue Living: Houses, Gardens, People" book signing by Hamish Bowles. Ginnifer Goodwin, Jacinda Barrett, Jennifer Morrison, Cameron Richardson and Angie Harmon joined Crystal Lourd, Eva Chow, Jamie Tisch and Lulu de Kwiatkowski and Oscar chief executive officer Alex Bolen for the affair. Bowles didn't have a moment to sip Champagne — the ladies kept him signing for two hours straight, and when he ran out of books in the back, the in-store displays had to be dismantled to meet the demand. At least ODLR's Miles Redd was on hand to rearrange the furniture.

"Gossip Girl" has been a hit with New York viewers and Henri Bendel staffers have had good reason to do their share for the Nielsen ratings. Scenes from the show have been shot in the Fifth Avenue store and Henri Bendel has been mentioned in the story line several times. All the free publicity has left some TV watchers curious about what's in store. After each episode, the retailer's Web site and consumer hotline have seen upswings and many Henri Bendel visitors have asked if scenes from the show were really shot there. Even two of the show's stars, Taylor Momsen, who plays Jenny, and Blake Lively, who plays Serena, have dropped by to shop.
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