"As a novice surfer myself, I wanted to get across a different side of the female surf look," said Bartley of the collection, adding that she looked to the Seventies skater and surfer Peggy Oki and "sun-bleached Venice Beach surfers" for her inspiration. "I wanted something that looked harder and more iconic than current surfwear for girls...part urban graffiti, part rave, part Seventies hippie." In that vein, eagle-eyed music fans will recognize the face of the line as singer Lovefoxxx (real name Luísa Hanaê Matsushita) from the Brazilian electro band CSS. The singer — who's best known for the sequined catsuits she wears onstage — is pictured posing on rugged beaches in a spray-painted leopard print top and a peace-logo hoodie in the campaign images, which were shot by Tom Allen.
The line, which will retail from about $32 for a tank top through to $170 for a suitcase, will initially be sold in European O'Neill stores and selected retailers in the region from March. A spokeswoman for O'Neill Europe said Bartley — who has named all the pieces in the line after beaches on England's South Coast — would also design a fall 2008 collection for the brand.
SHOW BOAT TO CHINA: Karl Lagerfeld, who staged a Fendi show on top of the Great Wall of China earlier this month, seems to have kick-started a trend. Next up: Yohji Yamamoto is headed to Beijing to stage a fashion show for his Y's line next April at the invitation of the Chinese government. "Maybe Yohji is not considered a commercial act, but an artist," mused Keizo Tamoto, Yamamoto's executive vice president and chief executive officer. "It's a really big thing."
FRENCH ACCENT: Pierre Rougier is opening a branch of PR Consulting in Paris, with business partner Sylvie Picquet-Damesme. Nathalie Ours, formerly with Yohji Yamamoto, will be their Paris-based partner. PR Consulting Paris, with offices on Rue de Provence in the 9th arrondissement, will start by representing Narciso Rodriguez and Proenza Schouler in Europe. In New York, Rougier has such fashion clients as Balenciaga, Jil Sander, Dries Van Noten, Phi, Pierre Hardy and Osklen, as well as beauty and lifestyle divisions.